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Webasto launches contest to win VIP experience with NASCAR's Brad Keselowski
Webasto Thermo & Comfort North America has geared up to continue their partnership with NASCAR champion and Michigan native Brad Keselowski for the second year in a row. Building on Keselowski's successful start to the 2016 season, Webasto is offering fans and truck drivers the ultimate day at the track.
"It is a unique opportunity for a NASCAR fan to get an all-access pass on race day," said NASCAR Champion and Team Penske driver Brad Keselowski. "Webasto¹s VIP Experience contest is making this a reality for one lucky fan and I am thrilled to be a part of it," Keselowski continued. "Among other benefits, Webasto products help truck drivers save fuel and that¹s something that is essential to a winning NASCAR team. We have to be experts in fuel strategy just like Webasto."
Webasto's VIP Experience Contest
Keselowski fans and truck drivers can visit the Webasto Heating & Cooling US Facebook page to enter to win the VIP Experience. (www.facebook.com/WebastoHeatingandCoolingUS/)The VIP winner will receive a meet & greet with Keselowski and a photo with Brad by his No. 2 car, in addition to private tours of the garage, pit area and hauler. Two grandstand tickets and garage and pit access passes to the race at Michigan International Speedway on June 12, 201... Read More
Talking Shop with the 2016 NAPA/ASE Technician of the year 2016
LISTEN HERE. John Eppstein owner of John’s Automotive Care in San Diego, CA admits he was a better tech than a businessman, but did something about it. One thing he credits for his success is making his customer his main focus. John shares with you many reasons why he was honored as the 2016 NAPA ASE Technician of the year. He shares great strategies like never chase the money, his biggest lessons learned and how many hours of training he takes a year to keep current. Hint it is north of 100.
He talks mentoring programs, technician training, the hardest part of doing business, marketing and the value of his business coach. Much to learn from this national award winner.
AASP/NJ's 12th Annual Lou Scoras Memorial Golf Outing set for Aug. 29
The Alliance of Automotive Service Providers of New Jersey (AASP/NJ) has announced that they will hold their 12th annual Lou Scoras Memorial Golf Outing at the Colonia Country Club in Colonia, NJ on Monday, August 29. The event, which pays tribute to former Board member and influential association member Lou Scoras, also raises money for a scholarship in his name, helping to engage and inspire the next generation of automotive technicians.
Usually held in May, the Outing was moved to late summer this year for the first time. “We thought that with the NORTHEAST® show taking place in March, it would be a good idea to move the Golf Outing to later in the year to break up the event schedule a little bit,” AASP/NJ President Jeff McDowell says from his shop in Fords. “We think the end of summer is a great time to come out and share a beautiful day on the links for a great cause.”
Executive Director Charles Bryant adds that the outing is one of AASP/NJ’s most popular events. “We always get a great turnout, not only for the golf but also for the cause,” he says. “Lou meant so much to a lot of people and did so much for this industry that I think people like to come out and pay tribute just as much as they like to play.”
Registration for the Lou Scoras Memorial Golf Outing starts at 10:00am with lunch served at 11:30 followed by a 1:00pm shotgun sta... Read More
Looking for parts made of unobtainium
I'm in need of a heater control cable #251.711.647D for a 1989 VW Westfalia. Although I only speak English, I've even tried German and Russian sites, putting in the part number and getting "0" each time, which I believe means zero in just about any language. Any pointers to someone or some site that may have a stash of OEM parts or even reproductions would be much appreciated. Thanks!
MOTOSHOP Introduces Enhancements to MotoLOGIC Repair & Diagnostics
MOTOSHOP Technology Tools debuted a major update to MotoLOGIC® Repair & Diagnostics, the industry leading tool for automotive technicians that provides access to repair, diagnostic and service information for 98% of vehicles on the road today. The new additions are being rolled out to all MotoLOGIC customers in North America and include a dynamic search function that allows users to access OEM vehicle data by keyword, from a vehicle subsystems menu or by following the OE Table of Contents.
A new VIN decoder feature speeds up the process of determining any recall-related service issues and enhanced Quick Specs information help save technicians time, regardless of where they’re working on a vehicle.
Users can now navigate MotoLOGIC in multiple ways: the efficient keyword search function that delivers fast and accurate results has been expanded to include user-friendly traditional search methods, such as navigating system menus. Regardless of a user’s method of choice when locating repair and diagnostic information, MotoLOGIC can help save time in the repair process.
MotoLOGIC is Web-based and can be accessed from any device connected to the internet. Enhancements to the user experience include a responsive design optimized for providing repair and diagnostic information across devices of different sizes including desktops, tablets and mobile phones.
Visit www.motoshop.com/motologic for more information.
Solera CEO featured on Bloomberg TV
Solera Founder and CEO Tony Aquila talks leveraged buyouts, the value of content, his "Invent and Acquire" strategy and more with Alix Steel on Bloomberg Television.
Solera is an automotive technology holding company and the parent company of Identifix. It was recently purchased for $6.5 billion by Vista Equity (a $20 billion company) in an effort to take Identifix and all of its sister automotive technology companies private. This transaction turned out to be one of the largest leverage buyouts in recent memory, so Solera has been getting a lot of press lately.
Aquila was speaking at the Goldman Sachs Finance Conference on May 17, where he was interviewed by Bloomberg TV. Listen to his real, live and unpaid comments on the company and its future.
Snap-on celebrates dads & grads
Whether it’s time to pick a gift for Dad or help a recent grad start their tool collection, Snap-on has tools for skills of all levels. The annual Dads & Grads Flyer is chock full of gift ideas ranging from cordless power tools like the Snap-on CTRS761 MicroLithium Cordless Reciprocating Saw Kit or everyday must-haves like the Snap-on SOSTPC Automotive Service Tray.
Featured on the cover of the Dads and Grads Flyer is father and son team, Carey Geddes Sr. and Jr. Owning and operating their shop in Virginia, both men are hard-working techs who depend on reliable tools to get the job done.
“I’ve been a tech my entire life and know how important it is to work effectively and efficiently,” says Carey Sr. “My favorite tool in the Dads & Grads Flyer is the Snap-on SOSTPC Automotive Service Tray. I like it because it adjusts so you can work under the hood and have your tools within close reach.”
The SOSTPC has a leg clearance of 25 inches that allows the service tray to slide under the hood from the front or side of the vehicle. With an adjustable height clearance of over 36 inches to nearly 48 inches, the tray clears the fender or front end on most vehicles to meet the demands of shops servicing domestic and import models. The... Read More
Onion, Inc., Quaker State poke fun at marketing with "DipStick6S" video
Digital media company, Onion, Inc. and motor oil brand Quaker State® have teamed up for the first time for a new video campaign poking fun at the gimmicky marketing tactics used by the motor oil industry.
“The Quaker State brand shares the customer belief that when it comes down to motor oil you don’t need fancy marketing, you just need good quality oil,” explains Gita Gidwani, Quaker State brand manager. “With its witty and satirical tone of voice, The Onion is the perfect place to bring to life the no-nonsense personality of the Quaker State brand.”
The marketing campaign, developed by Onion, Inc.’s creative services division Onion Labs, in collaboration with the Quaker State brand, uses custom video and social media to show the ridiculous marketing tools used to attract customers.
The campaign’s first custom video portrays a fake product, “The Dipstick 6s”, a standard dipstick equipped with a selfie cam and a digital ticker featuri... Read More
Three-time Red Bull GRC Lites winner Keyes returns with DRR, WIX Filters in 2016
Dreyer & Reinbold Racing (DRR) announced that Alex Keyes, three-time Red Bull Global Rallycross (GRC) feature winner, will return to the racetrack this season. Driving in the No. 24 DRR Red Bull Global Rallycross Lites car, Keyes will showcase WIX® Filters as the primary sponsor partner for six races.
Keyes, the 18-year-old driver from Folsom, California, made a dramatic debut last year with Red Bull Global Rallycross Lites victories at the New River Military Base, Washington D.C., and the season finale in Las Vegas. In addition, Keyes recorded four podium finishes and placed sixth in the final Lites point standings as a rookie. Read More
A record-breaking 100,000 automotive, motorcycle and truck events listed on MotionU.com
MotionU, the website with the most automotive events on the planet, surpassed 100,000 active car, motorcycle, truck events. Enthusiasts and professionals can find multiple event types including shows, racing, cruises, conventions, and government and technical training.
When searching for automotive events, enthusiasts and professionals had to search multiple websites only to find outdated information. MotionU.com has streamlined event searches using only a zip code search and an advanced search that can be expanded to cover the globe.
MotionU is a free-to-use service that allows searching events by distance, type and personal interest as well as creating alerts to receive an email when an event is posted that meets their specific search requirements.
"I'm a car guy. I love going to shows, races and meets," said CEO of MotionU, Lirel Holt. "But when I used to travel, it amazed me that there wasn't a single website to search for nearby events. So we created a way to consolidate tens of thousands of events to help people find the events they love. If a person has an interest in automotive or motorcycle events, MotionU prevents searching hard-to-read calendars, outdated magazin... Read More