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SMART TARGETS VS PASSIVE - CHOOSE BEST LASER MEASUREMENT SYSTEMS FOR LESS
ADVANCED MEASUREMENT SYSTEMS is the collision repair industry's leading innovator, specializing in laser measurement systems. Our systems can even certify the accuracy of every measure!
From our established best in the industry, ECLIPSE,™ (seen on GRAVEYARD CARZ), with red laser smart targets, 3D Graphics and 32’ range to our new - SPECTRE™ - with a first - certified measurement results! As seen on MOTORHEAD GARAGE, SPECTRE™ has 3D graphics, passive targets, and features a cordless, single line green laser scanner, Bluetooth compatibility, and an extended 40 foot range.
Aftermarket charities still seeking donations to aid hurricane-stricken businesses
A lot of good people are rallying to support their aftermarket colleagues facing life-altering challenges amid the death, destruction and misery wrought by hurricanes Harvey and Irma.
Donations are arriving in the coffers of industry-backed charitable organizations and being distributed to impacted businesses throughout the hurricane zones. Those who are heading up the relief efforts are hoping that your generosity continues through Thanksgiving, Christmas and on into the New Year as the financial needs throughout the stricken region are expected to linger for a long time. Continue reading.
Service, collision repair training opportunities abound
Why can’t we get shops to train? That is where the conundrum comes in -- the training they know they need becomes secondary to the immediate problem at hand. As I write this I know there are shops that have procrastinated on their I-CAR and OEM certifications and are trying to figure out how to get all the training they need crammed into the last quarter of the year.
I-CAR launches new Art and Science of Estimator interactions course
Collision repair cannot start unless the estimator has earned the customer’s keys. To better equip collision repairers with the knowledge and skills they need to develop and present quality repair estimates, I-CAR® has launched a new course designed to focus specifically on exploring the Estimator Professional Development Program™ (PDP) role.
Color Compass University partners with AMi
The Automotive Management Institute (AMi), the industry’s leading provider and collaborator of management education for automotive collision and mechanical service repair professionals, announces Canadian-based Color Compass Corporation has partnered with AMi to increase Canadian access to collision repair administrative, customer service and management training, certificates and professional designations through its Color Compass University.
CARDONE challenges auto technicians to show off their skills
CARDONE Industries has issued a video challenge for automotive technicians to show off their installation skills. For the chance to win $5,000, CARDONE invites all technicians, from professional automotive technicians to enthusiastic DIYers, to share an original video featuring the installation or service of an under-the-hood or under-the-car automotive part.
Celebrate Fall Car Care Month in five minutes or less
Fall Car Care Month in October is right around the corner and it’s not too soon to think about ways to leverage the Car Care Council’s national consumer education campaign to help drive business to your repair shop.
Becoming an Industry Analyst Will Be an Important Part of Your Job as Shop Owner.
Rotary Lift re-energizes Rotary Jack character
After a 75-year hiatus, Rotary Jack™ is back. Complete with the pinstriped coveralls, bow tie and peaked cap mechanics wore in the 1940s, the smiling Rotary Jack character will once again present the technician’s point of view for Rotary products.
Back in the day, Rotary Jack was used in literature, ads and other print applications to point out all of the features of a Rotary Lift product. He embodied product excellence, value, and experience – all of the qualities Rotary still represents today.
“Digging through the archives to do a Rotary pictorial history for the website, the marketing team ran across Rotary Jack and just fell in love with him,” said David Fischmer, director of marketing for Rotary parent company Vehicle Service Group. “Like the Rotary products he represents, Jack has stood the test of time. Everything he represented back then is still who we are today, so we are dusting off the character a little bit and bringing him back.”
Rotary Jack will make his first appearance on the Rotary Wheel Service Road Show truck that will soon be touring the country.
“The phrase ‘Rotary Jack says…’ will play a role in Rotary promotions in the near future,” added Fischmer. “He’s a fun way for us to draw attention to the benefits of Rotary products from the technicians’ perspective.”
To see historical print promotions... Read More
Quaker State & The Onion introduce CruiseCount
When it comes to innovative technology, Quaker State is keeping up with the times. With all the new gadgets for tracking every step we take, why wouldn’t there be a tool for tracking your vehicle’s miles?
Check out the first of its kind, CruiseCount, in this video.
Just kidding, Quaker State isn’t trying to reinvent the wheel. Rather, they’re here to provide motorists with #JustDamnGoodOil.
The makers of Quaker State® motor oil and digital media company, Onion, Inc. have teamed up for the second consecutive year to create a humorous content series that emphasizes the brand’s “Just Damn Good Oil” positioning.
The series is a follow-up to the companies’ first parody video project fielded in 2016.
“Consumers tell us that they’re not interested in fancy marketing – they just want good quality oil at a reasonable price,” says Nancy Salazar, Quaker State brand manager. “The Onion helps us poke fun at the category’s traditional use of jargon-heavy advertising, sending the message that we care about the same things consumers do: value and performance.”
The series’ eight installments and accompanying social content will run throughout the rest of 2017.
How a dedicated and loyal team stepped up to make a difference.
I'm so grateful to Jerry Holcom, owner of S & S Service in Kansas City, MO, for sharing his life's experiences and challenges. There is a bit of deep emotion here when you hear Jerry talk about his issues and the positive outcomes as a result of a team pulling together to make a difference. LISTEN HERE.
Jerry talks openly about life’s lessons in this very powerful episode. This English major turned technician and shop owner, shares his most important business experiences, his challenges along the way and how grateful he is to his team. A self-professed micro manager that runs a dog friendly shop used a Tandy computer in the 80’s to track his business; needless to say he was an early adopter! Jerry, an ASE Master Tech, has been recognized for his accomplishes by top industry organizations.; see the show notes page for a summary. Listen.