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WATTS SPEAKS AT DRP FORUM IN CHINA
Fix Auto World just held a nationwide DRP automotive professional conference in China featuring industry leaders like AMS CEO, Bob Watts. This forum was held during the annual auto maintenance and repair trade show (AMR 2017). The conference gathered over 200 leaders in the industry. Hosted by Fix Auto China, it was held at the prestigious Hilton Beijing, and featured experts in collision repair from all over the world, as well as Chinese insurance executives, and various automotive association representatives. The Fix Auto forum was dedicated to sharing best practices and experiences.
Did you know it may take up to 12 marketing touch points to get a new customer?
Carrie-Lynn Rodenberg owner of Turnkey Marketing is totally focused on the service professional. LISTEN HERE.
Many service professionals do marketing and social media well. If this is your case, you will affirm your strategies in this interview.
If you struggle with marketing or social media, you will find many ideas to help you get started or to help you understand how to start.
The episode contains talk on customer touch points, Facebook, Instagram, Twitter and Linked In. We also cover organic content creation and how to optimize all your marketing channels for the greatest impact for your efforts.
Involving Employees Like Family
Dave and Pam Burt, president and vice president, respectively, of Sabetti Body Shop in Kent, Ohio, work hard on the business to make sure that everyone in the shop is treated like family. From listening to employees’ concerns, to actually hosting their families for Christmas parties and summer cookouts, the shop’s culture centers around family.
It even spreads to making decisions. “Everyone working here really does like the business,” Dave Burt says of his employees, all of whom are hourly.
Given the extra attention paid to making a positive culture, the employees in turn spread that to the customers.
“We do everything that we can for them. We write the estimates, I do arrange the rental cars for them,” says Tabitha Hedrick. “We try to take as much off of them as we can. Its’ enough stress when you have an accident you don’t want to have to deal with all the other stuff that goes a long with it.”
So when it came time to make some important paint decisions, not only did the Burts take into account what was best for their customers, but they really listened to their painters.
Valspar Automotive’s Jeff Post explains how... Read More
Share Your Photos, Win Great Prizes
As editors of Motor Age, ABRN and Aftermarket Business World, our Commitment to Training is ramping up. Now is your opportunity to show us your commitment to your profession, your customers and your training for an opportunity at great prizes!
It’s easy to show off how you represent yourself. You could win and earn up to $100 in free Motor Age Training products in our “Represent Yourself” contest.*
To enter, post in the Auto Pro Network a photo, blog or video of you representing yourself as an automotive professional and tag it 'Represent Yourself' in the tag section at the bottom of the posting page. Additionally, you must complete this form to be entered in the contest.
The Automotive Group staff of Motor Age, ABRN and Aftermarket Business World will choose three winners for great prizes. You have from June 1 through Aug. 5 to post your photo, blog or video.* So how can you... Read More
Mexico plays important role in worldwide parts production, sales
Mexico is a critical link in the global automotive supply chain. American aftermarket manufacturers, distributors, retailers and repairers – along with numerous international automakers and suppliers – could all end up getting caught in the crossfire if a trade war erupts from President Donald Trump’s statements toward Mexico and its vehicle exports to the United States. Read more.
Share your thoughts in the comments below!
Did your first car hold the fate of your future career?
Wayne Colonna, President of ATSG tells an outstanding story about his first Ford car with a 289 engine with a C4 Transmission. It was fate that this car and his determination to fix it would lead him to become a highly sought after transmission specialist and trainer in the aftermarket. LISTEN HERE.
After working in the transmission sector for years, Wayne joined Automatic Transmission Service Group (ATSG) in 1991. By 1992 he began conducting seminars across the United States and Canada.
Besides his heavy travel schedule in the US, he has traveled to over 10 different countries to conduct specialized seminars. He will be in England, Russia, Australia, The Netherlands and Poland this year.
He talks about the biggest problems in the transmission industry and the trend to do more automotive repair. Wayne also has a theology degree and is a minister. (Recorded at the Big Event 2017)
Dave Luehr releases new book The Secrets of America's Greatest Body Shops
In their book, The Secrets of America’s Greatest Body Shops, Dave Luehr and Stacey Phillips share insightful lessons along with real-world stories of actual collision repairers who have discovered the secrets that have propelled them to a much higher level than their competitors. Read more.
Register now for Dave Luehr's training course at NACE Automechanika Chicago here.
VP Sales shares his views on the needs of the service professional
Chuck Abbott, VP Sales US with CPS Automotive also serves on the board of directors for the Automotive Maintenance and Repair Association (AMRA). He is also a newly elected board member of Equipment and Tool Institute (ETI) and is a member of Society of Automotive Engineers (SAE). LISTEN HERE.
Chuck has a challenge in finding good automotive sales people and relates that to the challenge in finding good technicians and shop owners. He also believes that top shop operators will pick up the slack as service centers close or continue to be challenged in today's business climate.
He talks Turbo Chargers, maintenance vs. repair and the boomer retirement providing opportunity for young entrepreneurs.
How a dedicated and loyal team stepped up to make a difference.
I'm so grateful to Jerry Holcom, owner of S & S Service in Kansas City, MO, for sharing his life's experiences and challenges. There is a bit of deep emotion here when you hear Jerry talk about his issues and the positive outcomes as a result of a team pulling together to make a difference. LISTEN HERE.
Jerry talks openly about life’s lessons in this very powerful episode. This English major turned technician and shop owner, shares his most important business experiences, his challenges along the way and how grateful he is to his team. A self-professed micro manager that runs a dog friendly shop used a Tandy computer in the 80’s to track his business; needless to say he was an early adopter! Jerry, an ASE Master Tech, has been recognized for his accomplishes by top industry organizations.; see the show notes page for a summary. Listen.