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Chelsea Frey Quaker State, Onion, Inc. introduce "The Interns" with new video series
Quaker State, Onion, Inc. introduce "The Interns" with new video series
The makers of Quaker State® motor oil and digital media company, Onion, Inc. have teamed up for the second consecutive year to create a humorous content series that emphasizes the brand’s “Just Damn Good Oil” positioning.
“The Interns” is an 8-part video series that uses hidden camera-style footage to show Quaker State marketing “interns” pitching outlandish, gimmicky ideas to promote the product. The series is a follow-up to the companies’ first parody video project fielded in 2016.
“Consumers tell us that they’re not interested in fancy marketing – they just want good quality oil at a reasonable price,” says Nancy Salazar, Quaker State brand manager. “The Onion helps us poke fun at the category’s traditional use of jargon-heavy advertising, sending the message that we care about the same things consumers do: value and performance.”
Onion Inc.’s creative services division, Onion Labs, developed “The Interns.” The series’ eight installments and accompanying social content will run throughout the rest of 2017.
"We at Onion Labs love calling out all that is ridiculous in the world. This Quaker State campaign is an extension of that. We got to make fun of some popular marketing tropes we've all seen. Anyone annoyed by tacky marketing gimmicks is going to like this campaign," explains Eric Munn, Creative Lead for Onion Labs.
To stay up-to-date on the latest Quaker State activities, be sure to “Like” the official Quaker State Facebook page (https://www.facebook.com/quakerstate) and follow Quaker State on Twitter (https://twitter.com/quakerstate).
About Quaker State®
Quaker State® motor oil has a 100-year history as a leader in consumer automotive products and vehicle care. Quaker State is among the industry’s most innovative motor oil brands and offers a full line of products to meet vehicle engine needs. Quaker State is one of the first brands to develop high mileage engine motor oil. For more information about the full line of Quaker State products, visit www.quakerstate.com
About Onion, Inc.
Onion, Inc. is a Chicago-based digital media company composed of America's Finest News Source, The Onion; pop-culture sister publication, The A.V. Club; internet culture satire website, ClickHole; and creative services agency, Onion Labs. Founded in 1988, The Onion has become America's most recognizable and prominent source of comedy, with daily coverage of politics, technology, sports, business, entertainment and more. Onion Inc. is a part of the Fusion Media Group (FMG), a division of Univision Communications Inc. that caters to young, diverse audiences across a range of platforms and languages. FMG’s English-language properties include two cable networks, FUSION TV and El Rey Network, as well as a collection of leading digital properties: Gizmodo, Deadspin, Lifehacker, Jezebel, Kotaku, Jalopnik, Fusion, The Root, The Onion, The AV Club and Clickhole. FMG reaches an average of over 90 million unduplicated unique visitors per month across its owned digital properties and network of partner sites.