AutoPro Network How-To Instructions
More power to auto parts counter people will help block Amazon
If employees in auto parts stores could have it their way, would they vote Amazon out of the marketplace? Scores of counter people who serve on the frontlines – selling product directly to do-it-yourselfers and service repair shops – are at risk of being replaced by e-commerce technologies. Self-reinvention to update the role of counter people by combining relevant tools and social skills is the smartest offense to ensure that Amazon doesn’t gain the upper hand.
Breaking bad aftermarket myths: Reconnecting price to profit to culture
Too many companies are shortchanging their profit potential by incorrectly pricing their products and services. Rafi Mohammed, author of The 1% Windfall, proposes an alternative to mark-ups, price matches and margin holds. By setting prices relative to what consumers value, not off cost, companies are better positioned to generate windfall profits for the long run. Read more.
Are you guilty of believing any of these pricing myths? Let us know in the comments!
The connected car meets the Internet of Things
The car is considered the next important computing platform, as more connected vehicle technology makes its way into the market. Consumers want to be able to connect their vehicles and smartphones, and technology vendors are now looking for ways to better integrate vehicles into the burgeoning Internet of Things (IoT).
How to sell auto parts effectively on online marketplaces
Auto parts retailers have more selling platforms today than ever before. Most turn to Amazon and eBay Motors, but there's also Sears.com, Newegg and smaller retailer-operated marketplaces. Still, selling on marketplaces is not that easy. Setting up an online presence takes time, effort and capital, especially when competing with many retailers. It takes hard work to get your products visible and attract buyers.
Before You Go on a Road Trip…
Summer’s just around the corner. And, if you’re one of the few people who’ve never seen National Lampoon’s Vacation, you may be considering a road trip for your vacation this year.
Well, before you head off to enjoy your well-earned break from the day-to-day grind, take your car over to your nearby Cottman Transmission and Total Auto Care center for a complete, pre-vacation checkup.
What’s involved in a pre-vacation checkup? Basically, the technicians go over your car from bumper to bumper with a fine-tooth comb, looking for anything that could create a safety hazard or might let you down while you’re away.
They’ll check the lights, wipers, and washers. Then they’ll get under the hood to make sure all the fluids are full, the filters are clean, and the battery terminals aren’t corroded.
They’ll put your car up in the air and check the tires, brakes, shocks, and exhaust. And they’ll look for anything that might be loose, worn, or damaged.
Of course, if you’d like, they’ll also take care of any maintenance services you’d like to have done before you go: oil changes, transmission services, tuneups, fuel system services — anything you’d like to do to make sure your car is ready to handle the demands of a long trip.
As Chevy Chase taught us, the road can be a cruel mistress. To avoid problems, your best bet is to make sure your car ... Read More
How Cottman Transmission and Total Auto Care Found Its Storytelling Heart
By: Derik Beck, VP of Digital Marketing, Cottman Transmission and Total Auto Care
A key to creative, successful communication and marketing lies in gaining a fresh perspective on the industry you’re working in and the brand you represent. We’re creatures of habit and can fall into comfortable routines. Periodic brainstorming sessions and adoption of a mindset that embraces being as inventive as possible can counteract a retreat into the same old, same old. Specific tactics might include giving your website a face lift, developing enticing, consumer-facing promotions or contests or evaluating what competitors in and outside your industry are doing. Return to the basics with a team story idea session— the more originality and variety you incorporate into campaigns, the more effective they can become. No matter the industry, pushing for creativity allows marketing and communications professionals to tell the most compelling stories possible. Some of the best marketing strategies revolve around finding untold stories. Here are three tactics that have proven to be invaluable in uncovering untold stories.
LOOK AT WHAT’S MISSING
As alluded to above, it can be easy to fall into a creative silo, which runs the risk of turning your campaigns routine. Sometimes it’s merely a case of being so close to a project that it’s hard to see it needs a new e... Read More
Podcast: Barrett & Ziglar speak on Sales and Personal Improvement for Aftermarket Pros
Barry Barret, Director of Training at RLO and a Ziglar Legacy Certified Coach and Tom Ziglar, CEO of Ziglar Inc. bring their personal improvement passion as it relates to all automotive aftermarket professionals. LISTEN HERE.
We talked about ‘The Wheel Of Life’, The fastest way to success is to replace a bad habit with a good habit, how to create a perfect start to your day, Zig Ziglar stories and much more. Enjoy a very inspirational episode that could become one of your most listened to interviews.
The business case for bar codes in the aftermarket
Bar code technology is a well-established way to improve inventory accuracy. Bar codes are used up and down the auto parts supply chain, from manufacturing applications to point of sale. However, there are some smaller distributors and jobbers that have not yet leveraged bar codes to manage their internal inventories.
What do YOU think? Share your thoughts in the comments below!
Openbay Took Part at the Cottman Transmission and Total Auto Care National Convention
Originally published on the Openbay Blog, by the Openbay Staff on May 1, 2017.
Openbay took part at the Cottman Transmission and Total Auto Care National Convention this past weekend.
For those not familiar with Cottman, they specialize in automotive transmission repair and maintenance in addition to providing total auto care. They have been around for decades with the first Cottman Transmission Center established in 1962. Today, they boast locations from coast-to-coast throughout the United States and Canada.
The convention was hosted by Cottman corporate for all franchise owners, suppliers and partners. The convention had breakout sessions where franchise owners could learn about new and innovative ways to grow their business and introduce more efficiency during daily operation.
Openbay’s breakout session covered the topic of how to acquire and retain the modern day consumer; the millennial, the largest generation in U.S. history. We explained the importance of understanding the millennial’s buying behavior and expectations when interacting with a business.
Millennials were brought up with existence of the Web and mobile devices. It’s natural behavior for millennials to use an online service to acquire a service or product. For instance, when th... Read More
Korea’s auto market highlights technological advances, high-quality parts production
South Korea’s orderly cultural flair for engineering innovations, precise assembly line protocols and superior supply chain organization has propelled the nation to a No. 5 ranking in global automotive production.