AutoPro Network How-To Instructions
What Happens When The Phone Rings?
The phone is your most powerful sales tool. What is your strategy 'When The Phone Rings'? Your peers, who are passionate about the power of the ringing telephone, share the value of using the telephone as one of your most powerful weapons. LISTEN HERE. or Watch the Webcast Replay HERE.
Sales of new vehicles will slow while miles traveled will soar, IHS Markit says
The automotive future will be different – though with some noticeable similarities – as the convergence of disruptive technologies, government policies and new business models usher in a new era of multidimensional competition, says a new major research initiative by IHS Markit, a leader in information, analytics and solutions. Learn more.
How a Pennsylvania Shop Owner Converted a Virginia Customer
Here’s a very easy riddle for you: What’s 12/12, 24/24 or 36/36 and a creative way to convert new customers with later model vehicles?
You know it: Your shop’s warranty.
Offering customers a warranty is one of the best ways two owners say they are able to market their shops and even get those coveted new customers. James Santistevan, owner of Zia Automotive Repair in Albuquerque, N.M., says once they are able to get a new customer in the door and show them their 36-month, 36,000-mile warranty, that they are available on Saturdays and the customer’s schedule, there many times is simply surprise, not pushback.
For Keith Katz, owner of Quality Service Center in York, Pa., he pushes his shop’s 24-month, 24,000-mile warranty on the shop’s website, Facebook page and other social media platforms.
“All of our marketing material that gets sent out, whether it’s reminders or trying to attract a new customer, that’s one of the things we try to push,” he notes. “We use that a lot in our marketing.”
And when a new customer does call on the shop, he stresses the real benefit of the warranty: that’s 24 months, 24,000 miles parts AND labor.
“We’re not going to jump through any holes, we’re going to support your parts and labor,” Katz says. “It’s one of those wow factors, because for a lot of people it means a lot because car repair isn’t cheap any more.”
There are other secrets these owners use to convert net customers, and Santistevan has one trick no one else is using in his area that you too can benefit. Hear that and more in this episode of the NAPA AutoCare Center Podcast.
Hear that and how the warranty landing Katz and his Pennsylvania shop a new customer – from Virginia! – in this episode.
Best ALLDATA News of 2017
From always-popular Tech Tips to Wrenching in Red Heels, ALLDATA News had something for everyone in 2017. To wrap-up the year, ALLDATA has bundled the most-clicked articles, so read on to see what you might have missed.
Power through a day in the shop with PowerDrawer-equipped Snap-on Roll Cab
A Snap-on® Masters Series Roll Cab becomes a powerful workhorse with the addition of an integrated PowerDrawer for rechargeable tools and devices. For the first time, Masters Series Roll Cabs will offer a five-outlet, two-USB port power strip in a dedicated PowerDrawer for charging power tool batteries, cell phones, tablets and more.
“Shops and techs need power sources now more than ever to keep tools and devices running throughout the day. Snap-on listened to its customers and is now including a charging option in our Masters Series Roll Cabs, and a host of other products," says Scott Amundson, a Snap-on Tools product manager. "As nearby and handy as a drawer in your tool storage box, the PowerDrawer makes it easy and convenient to power through the day without losing work time searching for additional wall outlets."
The KMP1163 Masters Series Roll Cabs are the latest addition to Snap-on storage options to offer charging capabilities, and come in a variety of configurations and colors.
Find out more about the KMP1163 Series Masters Roll Cab with PowerDrawer by contacting your participating Snap-on franchisee or other representative, visiting www.snapon.com or calling toll-free 877-SNAPON-4 (877-762-7664).
About Snap-on Tools
Snap-on Tools is a subsidiary of Snap-on Incorporated, a leading global innovator, manufacturer and marketer of tools, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks. Products and services include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and
other solutions for vehicle dealerships and repair centers, as well as for customers in industries, including aviation and aerospace, agriculture, construction, government and military, mining, natural resources, power generation and technical education. Snap-on Tools is one of the largest non-food franchise companies in the world, selling its products and services through franchisee, company-direct, distributor and internet channels. Snap-on Incorporated, which was founded in 1920, is a $3.4 billion, S&P 500 company located in Kenosha, Wisconsin, with operations throughout the world. For additional information, visit www.snapon.com.
Installing Customer Parts: A Dialogue and Debate
Books That Have Made Me a Better Leader and CEO
Harry Truman said, “Not all readers are leaders but all leaders are readers.” Our Academy panel will share with you the books that have impacted them. They’ll explain their big take-a-ways that have impacted their lives both personal and business. LISTEN HERE.
Many service professionals, that have shared their story on the podcast, credit books as an important resource for building their knowledge on leadership, business culture and personal growth.
The Power Center of your Business is in the Back Office
In this Part One Amy Mattinat, Jacquie Walter Hower, Maryann Croce and Kim Auernheimer discuss controls, operations, and accounting/finance. LISTEN HERE.
Highlights: Cash accountability, bank statements, trust and verify. The three stages of a business and the power of communication. With good systems, you can find where any breakdown occurred.
Also discussed is team buy-in, QuickBooks, keeping good records, budgeting, and cash flow.
CARDONE extends installation video competition deadline
In the spirit of holiday giving, CARDONE Industries is extending the deadline to enter its tech video competition from December 1, 2017 to January 31, 2018. Car enthusiasts now have an extra two months to share an original video featuring the installation or service of an under-the-hood or under-the-car automotive part to be entered for a chance to win $5,000.
To enter the contest, videos must be submitted through videocontest.cardone.com. The contest runs until January 31, 2018. There is no limit to the number of valid videos entrants can submit to the contest. Viewers and entrants are encouraged to vote, share, like, comment and tweet about their favorite videos to earn more points for that video and increase their chances of winning. The person who submits the entry with the most points at the end of the contest wins the $5,000 cash prize. Visit videocontest.cardone.com/terms-and-conditions for a complete list of rules and entry requirements.
CARDONE will announce the winner on or about February 7, 2018 through the contest website and on cardone.com. The winner and other top-rated contestant videos will also be featured on CARDONE’s YouTube channel.
All entrants who submit a valid video entry as part of the contest will also be eligible to receive one entry in CARDONE’s Eco-friendly Hot Rod Giveaway.
About CARDONE Industries
We are an automotive industry leader in aftermarket innovations and engineering. Three generations and four decades strong, we build new and remanufactured vehicle parts that meet or exceed O.E. designs, at a fraction of the cost. Our global team supports a full spectrum of products and services, including a catalog of 46,000 sustainably-built parts. We build it better. Learn more at CARDONE.com.