Shop Owners

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What Happens When The Phone Rings?

The phone is your most powerful sales tool. What is your strategy 'When The Phone Rings'? Your peers, who are passionate about the power of the ringing telephone, share the value of using the telephone as one of your most powerful weapons. LISTEN HERE.   or Watch the Webcast Replay HERE.

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How a Pennsylvania Shop Owner Converted a Virginia Customer

Here’s a very easy riddle for you: What’s 12/12, 24/24 or 36/36 and a creative way to convert new customers with later model vehicles?

You know it: Your shop’s warranty.

Offering customers a warranty is one of the best ways two owners say they are able to market their shops and even get those coveted new customers. James Santistevan, owner of Zia Automotive Repair in Albuquerque, N.M., says once they are able to get a new customer in the door and show them their 36-month, 36,000-mile warranty, that they are available on Saturdays and the customer’s schedule, there many times is simply surprise, not pushback.

For Keith Katz, owner of Quality Service Center in York, Pa., he pushes his shop’s 24-month, 24,000-mile warranty on the shop’s website, Facebook page and other social media platforms.

“All of our marketing material that gets sent out, whether it’s reminders or trying to attract a new customer, that’s one of the things we try to push,” he notes. “We use that a lot in our marketing.”

And when a new customer does call on the shop, he stresses the real benefit of the warranty: that’s 24 months, 24,000 miles parts AND labor.

“We’re not going to jump through any holes, we’re going to support your parts and labor,” Katz says. “It’s one of those wow factors, because for a lot of people it means a lot because car repair isn’t cheap any more.”

There are other secrets these owners use to convert net customers, and Santistevan has one trick no one else is using in his area that you too can benefit. Hear that and more in this episode of the NAPA AutoCare Center Podcast.

Hear that and how the warranty landing Katz and his Pennsylvania shop a new customer – from Virginia! – in this episode.

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SC MEDIA

SC MEDIA Dec 15    Article

Community Member

GET TAX DEDUCTION BEFORE YEAR-END TO BUY BEST LASER MEASURING SYSTEM FOR LESS!

DON'T LEAVE MONEY ON THE TABLE FOR YOUR TAX DEDUCTIONS! CALL YOUR DISTRIBUTOR NOW TO COMPARE YOUR MEASURING SYSTEM TO STATE OF THE ART PROVEN LEADER ECLIPSE™  - THEN GET THE BEST FOR LESS!

ECLIPSE™ provides fast, accurate measurements for estimating, blueprinting and repair on any surface from lifts to benches. Its collision repair console shows a real-time visual display of the structural damage in an easy to understand, full-color, 3D graphic model. The easy to use ECLIPSE™ software reduces cycle time and expense, while supporting profitable estimates and reports.

ECLIPSE™ is reliable, easy to use and streamlines the measurement process. It provides superior readings, supporting repair and system certification with indisputable documentation. 

Features include:

  • Full 360 degree measurement with no dead spots
  • 32 foot overall range (more than twice the length of competitive systems)
  • 12 Intelligent Targets
  • Continuous calibration—the only system to provide automated calibration
  • Dual axis tilt sensor—an industry first compensates for vehicle and laser tilt, making it perfect for use on any lift or frame machine
  • Compact, modular design minimizes any target blockage
  • Smart targets act like miniature GPS sensors for precise position information
  • Quick-change modular stems automatically change height reading
  • Multi-point measuring continuously monitors and updates all dimensional changes
  • Color LEDs on targets show damage at the point of measurement
  • Modular magnetic adapters span a wide variety of sizes in a compact, efficient form
  • Aluminum compatible Uni-fits are a standard adapter in AMS systems
  • Underhood measurement—simultaneously measure multiple points on the upper body
  • 3D Eclipse™ Software
  • Web Based or In Shop Training
  • First Year Data Included with Quarterly updates

Make your measuring process simpler and more effective. Lease or buy our state of the art laser measuring system ECLIPSE™ by AMS! Call for a free demo - 423-781-7163 / WWW.AMS-LASER.COM

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Karen Cover

Karen Cover Dec 15    Article


UBM

Best ALLDATA News of 2017

From always-popular Tech Tips to Wrenching in Red Heels, ALLDATA News had something for everyone in 2017. To wrap-up the year, ALLDATA has bundled the most-clicked articles, so read on to see what you might have missed.

Read more.

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Chelsea Frey

Chelsea Frey Dec 14    Article


UBM

Power through a day in the shop with PowerDrawer-equipped Snap-on Roll Cab

A Snap-on® Masters Series Roll Cab becomes a powerful workhorse with the addition of an integrated PowerDrawer for rechargeable tools and devices. For the first time, Masters Series Roll Cabs will offer a five-outlet, two-USB port power strip in a dedicated PowerDrawer for charging power tool batteries, cell phones, tablets and more.

“Shops and techs need power sources now more than ever to keep tools and devices running throughout the day. Snap-on listened to its customers and is now including a charging option in our Masters Series Roll Cabs, and a host of other products," says Scott Amundson, a Snap-on Tools product manager. "As nearby and handy as a drawer in your tool storage box, the PowerDrawer makes it easy and convenient to power through the day without losing work time searching for additional wall outlets."

The KMP1163 Masters Series Roll Cabs are the latest addition to Snap-on storage options to offer charging capabilities, and come in a variety of configurations and colors.

Find out more about the KMP1163 Series Masters Roll Cab with PowerDrawer by contacting your participating Snap-on franchisee or other representative, visiting www.snapon.com or calling toll-free 877-SNAPON-4 (877-762-7664).

 

About Snap-on Tools

Snap-on Tools is a subsidiary of Snap-on Incorporated, a leading global innovator, manufacturer and marketer of tools, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks. Products and services include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and

other solutions for vehicle dealerships and repair centers, as well as for customers in industries, including aviation and aerospace, agriculture, construction, government and military, mining, natural resources, power generation and technical education. Snap-on Tools is one of the largest non-food franchise companies in the world, selling its products and services through franchisee, company-direct, distributor and internet channels.  Snap-on Incorporated, which was founded in 1920, is a $3.4 billion, S&P 500 company located in Kenosha, Wisconsin, with operations throughout the world. For additional information, visit www.snapon.com.  

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Installing Customer Parts: A Dialogue and Debate

This panel’s perspective is meant to excite a dialogue, to present ideas and concepts to support your decision or to inspire you to take a stand; one way or the other. LISTEN HERE.
 
Tom Ham, Rick White, and Randy Lucyk join Carm Capriotto in this important discussion. Because of the growth rate of e-commerce part availability, transparency in pricing, and ease of self-diagnosis on the internet, this is a trending topic with many different outlooks.
 
Key discussion points include reputation based on the quality of part being installed, owning the cause of their concern, and insurance among others. This panel has not gotten one new great customer from ever installing parts for walk in customers. 
 
Advice from this wise owner panel is: "If you are getting more requests from customer’s to install parts something is wrong with your business."

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Books That Have Made Me a Better Leader and CEO

Harry Truman said, “Not all readers are leaders but all leaders are readers.”  Our Academy panel will share with you the books that have impacted them. They’ll explain their big take-a-ways that have impacted their lives both personal and business. LISTEN HERE.

Many service professionals, that have shared their story on the podcast, credit books as an important resource for building their knowledge on leadership, business culture and personal growth.

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The Power Center of your Business is in the Back Office

In this Part One Amy Mattinat, Jacquie Walter Hower, Maryann Croce and Kim Auernheimer discuss controls, operations, and accounting/finance.  LISTEN HERE.

Highlights: Cash accountability, bank statements, trust and verify. The three stages of a business and the power of communication. With good systems, you can find where any breakdown occurred.

Also discussed is team buy-in, QuickBooks, keeping good records, budgeting, and cash flow.

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Your First Steps to Finding the Right Size Paint Booth

Ready to work on some new vehicles? It doesn’t matter if you are looking at an additional paint booth or a new area for larger equipment, with just a little bit of math, you are ready to look for the booth that best fits your needs.

First, think about what the largest vehicle is that you would like to service. Now, to determine booth size:

  • Add 5 feet to the width of the largest vehicle or piece of equipment
  • Add 2 feet to the height of the largest vehicle or piece of equipment
  • Add 3 feet to the depth of the largest vehicle or piece of equipment

This is just the first step, but having that number in mind will help you answer additional questions and make other determinations in finding the right paint booth for your needs. GFS and ABRN have all of the questions you need to ask and the information you should gather when considering an additional paint booth. The information is packaged in this free whitepaper available now for download.

Read through the information in the whitepaper, presented in a manner that easily applies to any collision repair business, and start making decisions about how you could expand your business. The whitepaper covers how to find the right size booth to fit your shop’s needs, plus pros and cons for a variety of airflow types you should consider.

And the series of paint booth best practices is not to be missed!

Download the whitepaper today, start doing the math and your shop could start taking on big business!

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Chelsea Frey

Chelsea Frey Dec 07    Article


UBM

CARDONE extends installation video competition deadline

 In the spirit of holiday giving, CARDONE Industries is extending the deadline to enter its tech video competition from December 1, 2017 to January 31, 2018. Car enthusiasts now have an extra two months to share an original video featuring the installation or service of an under-the-hood or under-the-car automotive part to be entered for a chance to win $5,000.

To enter the contest, videos must be submitted through videocontest.cardone.com. The contest runs until January 31, 2018. There is no limit to the number of valid videos entrants can submit to the contest. Viewers and entrants are encouraged to vote, share, like, comment and tweet about their favorite videos to earn more points for that video and increase their chances of winning. The person who submits the entry with the most points at the end of the contest wins the $5,000 cash prize. Visit videocontest.cardone.com/terms-and-conditions for a complete list of rules and entry requirements.

CARDONE will announce the winner on or about February 7, 2018 through the contest website and on cardone.com. The winner and other top-rated contestant videos will also be featured on CARDONE’s YouTube channel.

All entrants who submit a valid video entry as part of the contest will also be eligible to receive one entry in CARDONE’s Eco-friendly Hot Rod Giveaway.

 

About CARDONE Industries

We are an automotive industry leader in aftermarket innovations and engineering. Three generations and four decades strong, we build new and remanufactured vehicle parts that meet or exceed O.E. designs, at a fraction of the cost. Our global team supports a full spectrum of products and services, including a catalog of 46,000 sustainably-built parts. We build it better. Learn more at CARDONE.com.

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